Why Buffalo Brides Love New Ivory Bridal

When one thinks of wedding-dress shopping, the image that often pops up is a glamorous boutique, a rack of sparkling gowns, and the sudden butterflies when you try on “the one.” But for many brides, especially those who don’t fall into the “standard sample size” category, that dream moment can feel… complicated. That’s where New Ivory Bridal comes in and why its new expansion into a full size range deserves a cheer from every bride-to-be everywhere.

Think of New Ivory Bridal as that trusted best friend who has your back, knows your style, and insists you feel radiant in your dress with zero compromises. Located in the charming village of East Aurora, New Ivory has built its reputation on inclusive, celebratory bridal experiences. According to their website, they’ve “curated our wedding dress collections up to size 36, with custom options for all,” and promise “bridal for all, no exceptions.”

But here’s the real moment of evolution: They’re now expanding intentionally to welcome every bride, no matter their size. In their “Our Story” section they say:

“We’re excited to announce a bold new chapter … while we’ve always been proud to serve our plus-size brides, we’re expanding our vision to welcome every bride, no matter their size. Our commitment to inclusivity means we now carry a full range of sizes, with samples available in sizes 8-36 and the ability to order all sizes…”

If you’re reading this and nodding along, whether you’ve already started dress-shopping or you’re just beginning to explore, this is your gentle invitation that your dream experience is not only possible, it’s here.

Why this matters

So why does this size-range expansion at New Ivory feel like a big deal? Because too often, bridal boutiques operate with invisible ceilings. You go in excited; you try on something kind of close, but the sample window is narrow, the experience feels “you’ll have to compromise,” and you walk out wishing the dress you saw on a model looked like you. That’s frustrating. That’s not fun.

New Ivory is flipping the script. They’re saying: “You matter. Your shape matters. Your experience matters.” And when they say they offer private, by-appointment styling in an intimate setting designed for you, it’s not marketing fluff; it’s part of the ethos.

For someone who’s ever felt overlooked or squeezed into a “sample size” body, that matters. It turns dress shopping from anxious to excited-and-empowered. Imagine walking into a boutique, greeted with warmth, offered a champagne toast with your squad, and handed gowns that fit close to your body, not just clothes pinned and clamped into place.

That’s what they foresee. And that’s why this new size-inclusive shift is so exciting.

What’s new (and what it means for the bride)

Here’s the behind-the-scenes of what New Ivory’s expansion means and how you benefit:

• Broader sample sizes in-store: They now list samples available in sizes 8-36 in store. That means you’re more likely to try things that are close to your street size, not starting way smaller and imagining the outcome.

• Order all sizes: Even if your exact size isn’t on the rack in sample form, they have the ability to order all sizes, so you’re not restricted to “whatever fit the sample” or told “we’ll just alter this smaller size.” It’s no longer “make do”; it’s “make it yours.”

• Inclusive mindset baked into the experience: The founder’s story reveals this business grew out of a lived experience of frustration in the bridal world. That means the boutique was designed from the ground up to avoid the awkward, uncomfortable moments so many brides of non-standard size face.

• Stylish design choices with sizing in mind: It’s not just “put bigger sizes on the rack.” They’ve curated gowns from designers like Justin Alexander, Colby John and custom labels, with a modern, confident aesthetic. That means whether you’re drawn to sleek silhouettes or bold statements, you’re not sacrificing style.

• Private appointments, thoughtful space: Their boutique promises a VIP kind of vibe (even if you just bring your trusted best friend or your mother). Because when you feel comfortable, your best self comes out, and that’s the moment the right dress is found.

Who this is for (spoiler: it’s for you)

If you’ve ever felt that bridal shopping “wasn’t really made for you” because of size, shape, budget, or just the vibe of the room, New Ivory is for you. It’s for the bride who wants to feel celebrated, not sized. The bride who cares about getting styling help, who wants a dress that feels like her, not like a compromise. It’s for the bride who wants fun, not stress.

And whether you’re a size 8 or a size 28 (or anything in between or beyond), you deserve the same “yes moment” that you see on Pinterest and that you imagine in your mind. The kind of moment where you look in the mirror, your person gives you that look, and you feel yes, this is the one. That’s what this expansion aims to deliver.

What to do next

Grab your calendar and maybe a glass of bubbly (or a mocktail), because this is going to be fun:

1. Book your appointment at New Ivory. They’re by appointment only, which means your time is dedicated, the team is ready for you, and it’s your experience.

2. Bring your squad (or bring yourself solo because you deserve that too). Make it whatever feels right. The vibe is meant to be celebratory, not rushed.

3. Set your style “yes moment” ahead of time. What silhouettes feel like “you”? What details make your heart flutter? Even a mood-board helps. Because they’ll help you make sense of fit + size + silhouette in a way that’s empowering.

4. Try on with an open heart. The samples being closer to your size means less guesswork. Focus on how you feel in the dress, how your body moves, how confident you are.

5. Order your size without settling. If you’re picking a gown and the in-stock sample is size 16 but you’re going to wear size 20 (or 12 or 30), that’s okay. The boutique’s infrastructure supports you.

6. Enjoy the experience. This is a celebration. Champagne. Charcuterie. Glamour. But most importantly, you. That’s the whole point.

If the bridal journey to this point has felt like climbing over barriers or fitting into something someone else designed, New Ivory Bridal’s size-inclusive expansion is a breath of fresh air. It’s the kind of shift the industry needs – less “you might fit into our options” and more “we’re excited you are here, just as you are.”

So, if you’re standing on the verge of “dress shopping” and maybe feeling a tiny bit nervous (or more than tiny), remember: this story is about you, the bride you are. And this boutique? Let’s just call it your bridal-best-friend-in-residence. Because finding your dream dress shouldn’t feel like a battle; it should feel like home. And in that, New Ivory Bridal is showing up, loud and proud, for every body.

Here’s to you, here’s to the dress, and here’s to the moment you walk in and out feeling more you. Because every bride deserves that. Click HERE to schedule your appointment to find your dream dress and learn more.