Every bride wants to look flawless on her wedding day. Choosing the right pair of earrings is important because they can either serve as statement pieces or subtle additions to top the look. Love Lake Valley owner Valerie Szlachtun knows the balance all too well.
Taking a Risk
She started Love Lake Valley in March 2021, an eCommerce jewelry store where she sells her one-of-a-kind handcrafted polymer clay pieces. Yes, she launched her business a few short months ago. And yes, she’s killing it.
The idea behind Love Lake Valley came when Valerie went to her first bridal shop during her wedding process. She didn’t have the best experience. The salespeople convinced her to overpay for some gaudy jewelry that actually ended up breaking the morning of her wedding. It was a disaster!
During the pandemic, she reflected on starting up her own small business over and over again. Finally, she drew up her business plan. Valerie earned her master’s degree in strategic management and marketing from Northwestern University, so once she conquered her business plan, she got to work experimenting and learning everything she needed to create with polymer clay. She brings people on the creative journey on TikTok.
Her pieces are not only unique but she’s mastered a balance of statement pieces mixed with classically beautiful ones. There is something for everyone. Love Lake Valley’s designs span all occasions and holidays, and go well with any outfit of the day (OOTD) but especially the most important one, a wedding dress.
What’s a nice twist on this is that anyone can either choose pieces that are already available through her online store or have custom pieces created. Valerie enjoys meeting with brides and creating custom pieces that are the perfect fit for her clients. She strives to provide her customers with the best jewelry that stands out and makes them feel beautiful.
Quality Longwearing Jewelry
During the creation process, Valerie works closely with her clients to design pieces they envision. After the meeting, she sketches the pieces. Love Lake Valley wedding jewelry is lightweight, doesn’t pull or push down to cause discomfort and can wear 8+ hours at a time! Valerie uses hypoallergenic metals that don’t contain lead or nickel, adding to their quality.
On top of creating beautiful pieces for weddings, she also provides handmade jewelry to local shops. Supporting local shops is important to Val, as well as connecting with her clients! She’s a one-woman show, she creates everything herself and excels at it.
Reach out to Valerie through Love Lake Valley’s directory listing!
If you’re a creative pro ready to take your side hustle to the next level, let’s get started!