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Member Spotlight: Lovely Bride

If you’re a bride-to-be in 2016 and you haven’t found your wedding dress yet – consider yourself the luckiest brides in WNY! If you’ve heard of brands like Hayley Paige, Watters, Anna Campbell, and Untamed Petals then you KNOW how amazing this bridal salon is going to be! 


Lovely Bride is situated right on Main Street in the heart of charming Victor, one of the fastest growing and most centrally located communities in upstate New York. The shop found its home in the Dryer-Loomis House which, built in 1838, is as “Lovely” as can be. You may be trying your dresses on in the spacious former library or the grand dining room.  Appointments can be made by visiting

Gowns start at $1,500 and range up to $5,000, designers include Anna CampbellCarol HannahElizabeth DyeHayley PaigeIvy & AsterKaren Willis-HolmesLea-Ann BelterLeanne MarshallNicole Miller, Theia and Watters.   They will also be carrying a variety of accessories from Camilla Christine, Ti Adoro and Untamed Petals.


Owner Katie explains how she ended up back in Victor with the plans for the bridal salon.

“I worked in marketing for retailers in New York City for over thirteen years, and as part of that represented an online bridal brand.  That experience really sparked my interest in the industry.  This is one of the most important and fun shopping days a woman will ever have.  What an honor to be able to be a part of it (plus, who doesn’t love working with beautiful gowns?).  When my sister was ready to find a gown for her wedding, we had many different experiences at bridal shops.  However, when we visited the original Lovely Bride in NYC’s West Village, we were just amazed by the friendly, informed and inviting staff, as well as the selection of unique designers and high quality gowns at all price points.  I wanted to be able to bring that experience and selection to brides here in Rochester and all of upstate New York.

“We offer a unique experience.  Our knowledgeable and friendly! stylists will walk brides through the collection so they can play an active role in selecting the gowns they wish to try.  Our setting is a beautiful home built in 1838 and decorated to feel as lovely as can be.  Shopping at Lovely, will feel just like stopping by your best friend’s house to pick out your wedding gown.


“In addition, the designers we will be carrying are often up and coming, unique, or not currently available at other local boutiques, which offers Western New York brides the opportunity to try something new and feel truly special on their big day.”

If you’re unfamiliar with the notion of “Trunk Shows,” it’s an opportunity for a designers entire collection and/or special order items to visit stores throughout the year. They range from one-four weeks long and are a great and exciting way to see what’s new and trendy in the bridal industry. Here is a list of the trunk shows Lovely will be hosting for 2016:

Lea-Ann Belter – July 9th-19th Watters – August 28th-30th Ivy & Aster – September 18th-20th Camilla Christine – September 25th-27th Nicole Miller – October 2nd-4th Elizabeth Dye – October 23rd-25th Hayley Paige – November 13th-15th

Join us to fete Lovely Bride’s arrival in Rochester! We’ve pulled out all the stops for this party, which will include a Trunk Show with Lea-Ann Belter, a floral-filled DIY station with the ladies from (US!) Buffalo and Rochester Indie Weddings, hair up-dos with Allora Salon & Spa and lastly (but importantly!) wine tastings with The Barrel Room.

July 9, 2015 – 6PM-8PM

Lovely Rochester

 72 W. Main Street  Victor, NY 14564

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